Product Importers & Distributors

Our experts are ready to help you find the perfect solution whether it’s hallmarking, analytical testing or valuations,

Independent testing to protect your business, ensure compliance, and enable safe market access

Product importers and distributors sit at the centre of the consumer supply chain and carry significant legal responsibility for product safety and regulatory compliance. Under UK and EU regulations, importers and distributors must be able to demonstrate due diligence, maintain technical documentation, and ensure products placed on the market are safe and compliant.

Birmingham Assay Office’s Analytical Testing Laboratory provides independent, UK-based product safety testing to support importers and distributors across a wide range of consumer goods. Our services help businesses meet regulatory obligations, reduce risk, and trade with confidence in the UK and international markets.

Your challenges...

Importers and distributors face increasing pressure to:

  • Comply with UK and retained EU product safety legislation
  • Demonstrate due diligence to regulators and enforcement bodies
  • Manage complex global supply chains with variable quality standards
  • Ensure products are free from restricted or hazardous substances
  • Meet retailer, marketplace, and trading standards requirements
  • Respond quickly to complaints, inspections, or enforcement action
  • Protect commercial relationships and brand reputation

Failure to meet these obligations can result in product withdrawals, fines, supply chain disruption, and reputational damage.

How Birmingham Assay Office supports you...

UKAS-Accredited Analytical Testing

Our laboratory provides independent analytical testing to support product safety and compliance, including:

  • Heavy metal testing (lead, cadmium and other restricted substances)
  • Nickel release testing where applicable
  • Material composition and safety screening

All testing is conducted in accordance with relevant UK and EU standards, with clear, authoritative reporting.

 

Regulatory Compliance & Due Diligence Support

  • Testing aligned with UK REACH and retained EU REACH requirements
  • Support for General Product Safety Regulations (GPSR)
  • Clear test reports suitable for technical files and compliance records

Helping importers and distributors evidence due diligence and regulatory compliance.

 

Pre-Market & Ongoing Supply Chain Testing

  • Pre-import and pre-market safety testing
  • Batch and spot testing to monitor ongoing compliance
  • Supplier verification and onboarding support

Reducing risk before and after products enter the UK market.

 

Incident, Inspection & Enforcement Support

  • Rapid testing following Trading Standards inspections
  • Independent analysis to support investigations or challenges
  • Evidence to inform corrective actions or product recalls

Providing clarity and authority during high-risk regulatory situations.

 

Get in Touch

If you are a product importer or distributor, Birmingham Assay Office’s Analytical Testing Laboratory can support you with independent consumer product safety testing, regulatory compliance, and due diligence services.

to discuss analytical testing and compliance support for importers and distributors.

Why choose Birmingham Assay Office?

  • Trusted Authority – Over 250 years protecting consumers and markets
  • UKAS-Accredited Laboratory – Independent, impartial analytical testing
  • Importer-Focused – Experience supporting high-risk supply chains
  • Independent & Impartial – No involvement in manufacturing or retail
  • UK-Based Governance – Trusted by regulators, enforcement bodies, and industry with Global Reach
  • Case Study

    Supporting an Importer with Regulatory Compliance

    Click through to find out more

  • The Challenge

    A UK distributor importing consumer goods from multiple overseas manufacturers was required by a major retailer to provide independent product safety test reports. Variations in supplier standards created uncertainty around compliance and risk exposure.

  • Our Approach

    1 - Conducted heavy metal and material safety testing in BAO’s UKAS-accredited laboratory

    2 - Reviewed results against applicable UK regulatory thresholds

    3 - Issued clear, retailer-ready compliance reports

    4 - Identified risk areas requiring supplier corrective action

  • The Results

    1 - Products approved for retail distribution

    2 - Reduced risk of enforcement action and recalls

    3 - Strengthened importer due diligence and retailer confidence

Birmingham Assay Office’s independent testing and clear reporting gave us the confidence we needed to supply UK retailers. Their expertise was invaluable in demonstrating due diligence.

Representative from 

Global Jewellery Retailer

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Birmingham Assay office

0121 820 0773

Address

1 Moreton St, Birmingham, B1 3AX