Direct to Consumer retailers
Our experts are ready to help you find the perfect solution whether it’s hallmarking, analytical testing or valuations,
Building consumer trust, ensuring compliance, and differentiating your brand online
Direct-to-consumer (D2C) jewellery brands are transforming the market, selling straight to customers through websites and digital storefronts. But in an environment where customers cannot physically handle products before purchase, trust and quality assurance are critical.
At Birmingham Assay Office, we provide the hallmarking, testing, and authentication services you need to build customer confidence, ensure compliance with UK and EU regulations, and create a unique brand experience that keeps customers returning.
Your challenges...
As a Direct-to-Consumer Retailer selling jewellery directly online brings unique pressures:
- Proving quality and authenticity without the reassurance of a store visit.
- Complying with hallmarking law for precious metal jewellery.
- Meeting GPSR (General Product Safety Regulation) and REACH standards for both precious and non-precious items.
- Reassuring customers about allergic reactions and product safety.
- Differentiating your brand in a crowded online marketplace.
- Building trust and loyalty to drive repeat purchases.
How Birmingham Assay Office supports you...
Hallmarking & Compliance
- Legal hallmarking for gold, silver, platinum, and palladium.
- Sponsor’s mark registration to give your brand a distinctive identity.
- Expert support to ensure your online listings remain fully compliant with UK law.
AnchorCert Protect & Product Safety
- AnchorCert Protect hypoallergenic testing aligned with REACH regulations.
- Certification that allows you to market jewellery as safe for sensitive skin a powerful value-add for online customers.
- Reduces risk of product returns and negative reviews.
Product Durability & Waterproof Testing
- Exclusive BAO waterproof testing to confirm jewellery durability for everyday wear.
- Creates another strong marketing claim that differentiates your brand (“tested for daily wear”).
Gem Lab Services
- Independent testing of diamonds and gemstones, including natural vs. lab-grown diamond identification.
- Provides reassurance and transparency for customers purchasing high-value pieces.
to discover how our hallmarking, testing, and authentication services can protect your brand and build trust online.
Why choose Birmingham Assay Office?
- Heritage & Trust – Over 250 years supporting the UK jewellery industry.
- Independent Expertise – UKAS-accredited hallmarking and testing trusted worldwide.
- Consumer Confidence – AnchorCert Protect and Gem Lab reports reassure buyers and reduce returns.
- Brand Differentiation – Stand out with waterproof testing and digital NFC authentication.
- Future-Focused – Supporting modern D2C brands with solutions that combine heritage and innovation.
“Partnering with Birmingham Assay Office gave us everything we needed to grow as an online brand. From hallmarking and hypoallergenic certification to waterproof testing, they’ve helped us build trust with customers and stand out from the competition.“
Representative from
Direct-to-Consumer Retailers
Contact us
Birmingham Assay office
0121 820 0773
Address
1 Moreton St, Birmingham, B1 3AX