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Watch & Luxury Brands

Our experts are ready to help you find the perfect solution whether it’s hallmarking, analytical testing or valuations,

Enhancing customer experience, protecting authenticity, and strengthening trust in every piece

For over 250 years, Birmingham Assay Office has been a trusted name in safeguarding value and authenticity. Renowned worldwide for hallmarking, today we work with leading watchmakers and luxury brands to protect against counterfeiting, reinforce consumer trust, and deliver memorable customer experiences.

In the competitive world of luxury, where reputation is everything, we help ensure that every watch or product is not only exceptional in quality but also backed by independent verification and cutting-edge digital authentication.

Your challenges...

For luxury brands, every purchase is about more than the product it’s about the story, reassurance, and prestige that surround it. Today’s consumers expect proof, not just promise.

Luxury brands are under growing pressure to:

  • Enhance the customer experience with authenticity, exclusivity, and confidence at every stage of ownership.
  • Build trust in the product by offering verifiable, independent assurance of materials and craftsmanship.
  • Protect against counterfeiting and fraud, both in-store and across global online markets.
  • Demonstrate transparency and traceability across supply chains to meet rising consumer expectations.
  • Safeguard brand reputation by ensuring every product leaving production is safe, compliant, and trusted worldwide.

How Birmingham Assay Office supports you...

Elevating the Customer Experience

  • Blockchain-Backed Digital Certificates – Provide customers with tamper-proof, digital proof of authenticity that enhances the prestige of ownership.
  • Valued & Vaulted Authentication Cards – NFC-enabled cards, branded to your business, create a premium, tangible touchpoint while linking to secure digital records.
  • Luxury Experience Integration – Certificates and hallmarks become part of the product story, reinforcing exclusivity and value.


Building Product Trust

  • Hallmarking & Precious Metal Certification – Independent, legally recognised verification of precious metal components.
  • Independent Valuations – Impartial valuations for watches and luxury goods, adding credibility for insurers, retailers, and customers alike.
  • Gem & Material Authentication – Verification of diamonds, gemstones, and materials to reassure customers of authenticity.


Strengthening Brand Reputation

  • Counterfeit Protection – Independent authentication services for handbags and trainers to safeguard brands from fraud and protect customers worldwide.
  • Transparency & Traceability – Digital solutions that demonstrate product integrity and origin, building deeper customer trust.
  • Reputation Differentiation – By combining centuries of hallmarking heritage with digital innovation, brands set themselves apart with a unique ownership experience.
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Get in touch

Partner with Birmingham Assay Office to protect your brand, reassure your customers, and safeguard your reputation.

Contact us today

to discuss authentication, hallmarking, or valuation solutions tailored to your brand.

Why choose Birmingham Assay Office?

  • Heritage & Authority – Over 250 years trusted by the global luxury and jewellery industry.
  • Independent & Impartial – UKAS-accredited testing and certification with no compromise.
  • International Recognition – The Birmingham hallmark is a mark of trust.
  • Future-Focused – Bringing blockchain authentication and digital services into the luxury experience.
  • Brand-Centric Approach – Tailored services for watch brands, luxury retailers, and global luxury houses.

  • Case Study

    Expanding Retail Services with
    Birmingham Assay Office Valuations

    Click through to find out more

  • The Challenge

    A leading high-street jewellery retailer wanted to expand its services beyond sales and repairs. They were looking for a trusted partner to introduce independent jewellery valuations in-store, while also finding a way to differentiate their brand from competitors. Customer loyalty and repeat visits were a key priority.

  • Our Approach

    Birmingham Assay Office partnered with the retailer to create a tailored valuation service offering that could be integrated seamlessly into their stores:

    1 - In-Store Valuations – Independent, professional jewellery valuations carried out through Birmingham Assay Office’s expert team on tailor event days for the Retailer.

    2 - Digital Authentication – Each valuation accompanied by a digitised, blockchain-backed certificate of ownership, accessible to customers anytime.

    3 - Customer Experience Enhancement – Retail staff were supported with training and tools to explain the value of certification and authenticity to customers.

  • The Results

    1 -The retailer successfully introduced value-added services beyond their core product sales.

    2 - Brand differentiation was achieved through the innovative use of blockchain-backed certificates a unique selling point in their market.

    3 - The service generated repeat store visits, as customers returned for revaluations and updates, which is driving long-term loyalty and footfall into the store.

“Working with Birmingham Assay Office has been a game-changer. Their independent valuation services and blockchain-secured digital certificates have allowed us to offer something truly unique to our customers. We’ve not only differentiated our brand, but we’ve also seen customers return for services they now view as essential.“

Representative from 

Global Watch & luxury brand

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Hallmarking

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Gemstone Reports

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Analytical Laboratory

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Authentication
& Valuations

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Contact us

Send us a message

Birmingham Assay office

0121 820 0773

Address

1 Moreton St, Birmingham, B1 3AX